A helmet saved Kevin Pearce's life and it can save your's too. Add your name to this pledge to wear a helmet during extreme sports activities and join our mission to help create a culture that loves and respects the awesome power of our brains.
In 2008, while riding in a chairlift in Breckenridge, CO, with two men from Texas, about 600' from the end of the line one violently lifted the safety bar striking me in my helmet across the forehead. The bar hit me so hard that I slipped out of the lift and dangled over the snow for a few seconds…Read More
In the summer of 2014, I was racing at the Enduro World Series in Winter Park, Colorado. One of my good friends crashed in front of me (wearing a full-face helmet) and knocked herself out. When I came across her she was unconscious and bleeding. She was rushed to the Hospital in Denver and…Read More
At 46 I am a mother and role model for my kids who are now young adults. I wear a lid, they wear a lid! #loveyourbrain
I will never forget being 4 years-old and getting my first pony and a horse by 6. I have loved horses since I knew what they were. They are my essence; my life.
In the recent past, I’ve worn a helmet most of the time, but not always; despite being hurt many times–broken bones, concussions and…Read More
I wasn't wearing a helmet when I went skateboarding on November 30, 2011. I figured I'd been skating for 20 years and "The worst I could do…Read More