International Foundation for
Research and Education on Depression's (iFred) mission is to
shine a positive light on depression and eliminate the stigma associated
with the disease through prevention, research and education.
goal is to ensure 100% of the 350 million people affected by depression
seek and receive treatment. iFred
is creating a shift in society’s negative perception of the disease
through positive imagery and branding—establishing the sunflower and color
yellow as the international symbols of hope for depression.
further its mission, iFred engages with individuals and
organizations to execute high-impact and effective campaigns that
educate the public about support and treatment for depression.