to greatly reduce the number of sharks slaughtered every year, by raising awareness of the issues surrounding the consumption of shark products.
1. Up to 73 million sharks are killed every year - the vast majority for their fins alone.
2. Decreasing the consumption of shark fin soup will reduce the demand for shark products.
3. Many people are unaware of the magnitude of the shark fin trade.
4. Many people are unaware of health risks of consuming shark products.