At Kashi, REAL stands for Renew Eating And Living. We started The Kashi REAL Project™ to raise awareness of the Real Food Deficit and promote the organizations working to keep real food in the minds and hands of communities throughout the country.
What is the Real Food Deficit?
The Real Food Deficit is the gap between our vision of healthy communities and reality. It’s a complex problem including everything from moms struggling to prepare healthier meals for their families to underserved neighborhoods that don’t have access to fresh produce. Helping more people enjoy real food is the mission that inspired us 25 years ago, and why we’re passionate about making an impact today.
How does the REAL Project help?
At Kashi, we believe everyone deserves affordable, nutritious, real food. The Kashi REAL Project is designed to champion nonprofit organizations that are aligned with our mission to tackle the Real Food Deficit by providing education about nutrition and healthy eating or working to provide greater access to healthy foods like fresh produce.
Programs that introduce healthy eating habits to kids, double the value of food stamps at farmers markets, and teach hands-on cooking classes provide life-long tools people need to plan and prepare healthy meals for themselves and their families.
It would be easy for us to simply donate money to a handful of charities doing great work to support real food. However, we realize there is an opportunity to make an even bigger impact on the problem and we can't do it alone. Already, we’ve given more than $700,000 to help more people enjoy real food through greater access and education.
With your support, we believe real food can and will change people’s lives. We invite you to join us as our mission continues.References: http://www.kashi.com/real_project/references