Connect For Good

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Areas of impact: people, planet, possibilities

Impact

It seems like one of the most innocent things you can do: sending a text to a friend. But if you’re behind the wheel of a car while sending that text, it can be deadly.

In recent years, we’ve seen a spike in the number of car crash-related injuries and fatalities caused by texting while driving. Wireless users who text while driving are 23 times more likely to be involved in a car crash, according to the Virginia Tech Transportation Institute.

Texting-related crashes are preventable. By taking control of when and where we text, wireless users can help reduce the number of tragic accidents that result from texting while driving.

On September 19, 2012, AT&T held its first national “No Text on Board Pledge Day.” On this day, AT&T urged people to take the pledge to never text and drive again. People from across the nation – parents, teens, teachers, yes, even celebrities – came together to make a solemn vow never to text and drive again. To date, over 1.2 million people have taken this pledge.

In addition to promoting the pledge, we’re working with great organizations like NOYS and SADD to empower teens to spread the message to never text and drive to their friends, classmates, parents, etc. We’re glad so many people have joined the effort but there is still more to do. Please visit www.itcanwait.com.