This campaign matters because people, and children matter. I signed it for that reason. But I also think that posting of the animal cruelty on facebook is a good way to draw attention to the cause, and without it little would be known and as in most causes if it's not seen, it's not heard, and if not heard it won't be known. Mabe facebook should create a warning before a person opens a link on animal cruelty, therefore if a person doesn't want to see it they can avoid it. Just an idea.!

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