America produces billions of pounds of nutritious food that goes....into the garbage dump. Why? Because it doesn't meet the "look" standards for produce departments.
Intermarche, a grocery chain in France solved this problem and reduced produce waste by launching a campaign called Inglorious Fruits and Vegetables.
It's brilliant. Take a look. If you like what you see, contact the customer relations department of your grocery store and ask if they will do something similar. Be sure to highlight the increase in sales and store traffic.
Supporters are now helping to
Supermarkets pay attention when more people send in the same or similar requests. There is no need for good food to go to waste, especially when there are hungry people who could benefit from lower cost good produce...even if it doesn't look quite like it does in magazine ads!
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