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Cat Calhoun
Cat Calhoun campaign leader

America produces billions of pounds of nutritious food that goes....into the garbage dump. Why? Because it doesn't meet the "look" standards for produce departments.

Intermarche, a grocery chain in France solved this problem and reduced produce waste by launching a campaign called Inglorious Fruits and Vegetables.

It's brilliant. Take a look. If you like what you see, contact the customer relations department of your grocery store and ask if they will do something similar. Be sure to highlight the increase in sales and store traffic.

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