Global petition Link:
HOW IS SHELL USING LEGO AND WHY SHOULD WE STOP THEM?
As part of the co-promotion, LEGO has branded Shell’s logo on a special set of its toys. By placing its logo in the hands of millions of children, Shell is building brand loyalty with the next generation of consumers. Shell has launched an invasion of children’s playrooms in order to prop up its public image, while threatening the Arctic with a deadly oil spill. We can’t let Shell get away with it.
If we convince LEGO to cut ties with Shell, it will be a major blow to Shell’s strategy of using deals with popular brands to distract from its Arctic drilling. As millions stand up to expose Shell’s true face, it will become harder and harder for Shell to get the public support it needs to destroy the Arctic.
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Supporters are now helping to
WHEN MILLIONS OF PEOPLE DEMAND THAT LEGO CUT TIES WITH SHELL, OUR CALL WILL BE IMPOSSIBLE TO IGNORE. LEGO cares deeply about what consumers think, and by signing the petition we are demonstrating the power that a massive movement can bring. Petitions like this one have convinced countless brands to clean up their act and commit to environmentally sustainable practices. Just this year, after…
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