Extreme By Design documentary is on PBS TONIGHT at 10:00 p.m. US/Pacific! Tune in and learn more about how Embrace began at the Stanford d.school: http://www.extremebydesignmovie.com.
At a time of unprecedented global challenges, the under-30 “millennial” generation has every reason to be fatalistic and disengaged. Yet in fields ranging from public health to education, plenty of millennials are engaged. Call it the empathy revolution. Extreme By Design brings this revolution vividly to life by capturing the experience of 40 students from Stanford University’s Institute of Design (aka the d.school) as they create products that may save thousands of lives in Bangladesh, Indonesia and other developing countries they visit as part of a class called Design for Extreme Affordability.
The students apply the “Design Thinking” approach, tapping previously undiscovered creativity and draw on methods from engineering and industrial design, and combine them with ideas from the arts, tools from the social sciences, and insights from the business world. Believing that they can and will make a difference, the students open their hearts and brains and remarkably, almost magically, their products take shape and work.
The film follows one principal student from each of three teams. The physical, mental and emotional challenges each participant faces create a compelling narrative and teach them important lessons along the way. The narrative begins on the first day of the class and ends eight months later with one group of students returning to Asia to test their device in the field amid plans to launch a startup.
How you can help
$50 provides life-saving warmth to one hypothermic infant $200 buys an infant warmer that can help dozens of low birth weight and premature infants $500 educates 15 mothers and family members on how to provide critical support for newborns in their care $1,000 trains a staff of doctors, nurses and midwives on how to recognize, prevent, and treat hypothermia $5,000 launches a new Embrace…
Did you know that one infant warmer can help save the lives of dozens of babies? Our award-winning design is safe, durable, effective, and inexpensive - costing less than 1% of the price of an incubator. We are in the process of scaling to serve more communities than ever before, but we need your help. Take the pledge to stand with Embrace in this mission and spread the word!
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