Update #7 ·

‘Defense of Brands’ Meets ‘Defense of Consumers’

In a move that may trump Monsanto’s devious plans to manipulate democracy and keep consumers in the dark, the Grocery Manufacturers Association (GMA) has declared outright war on consumers’ right to know.

Documents obtained by lawyer and food writer Michele Simon reveal a bold plan by the GMA that would make it illegal for states to pass GMO labeling laws, while at the same time excluding the possibility of a federal labeling law.

As Simon explains, the GMA’s “Defense of Brand” strategy calls for the federal government to outlaw states from enacting GMO labeling laws, presumably to prevent a scenario where food makers have to comply with a checkerboard of state laws. But the GMA doesn’t want to play by the normal rules for federal preemption laws. Under the food industry’s plan, the feds would preempt state labeling laws, but without substituting a uniform federal labeling law. 

The GMA represents more than 300 food companies. Companies that exist because consumers buy their products. Yet these companies are prepared to go to any lengths to hide basic information about what’s in the products they’re selling you.

With nearly 1.7 million votes counted, the YES on 522 GMO labeling initiative has gained ground. But as of 5 p.m. Pacific time last night, we were still trailing, 48.43 percent to 51.57 percent. We have companies like Coca-Cola, General Mills, Nestlé, Kellogg’s, Pepsi and others to thank for making this battle so close.

It’s time to fight back. With a vengeance. Stay tuned as we roll out a new “Defense of Consumers” boycott aimed at exposing the ugly lies behind food companies’ pretty brands, sappy slogans and phony “customer service” programs and promises.

From Michele Simon

From the New York Times

Read the GMA documents

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