Victoria Beckham Launches Mainline Online
VICTORIA BECKHAM's mainline collection is going to be available from her e-commerce site from January, the designer told us today. Beckham was at the British Embassy holding appointments with digital press this morning - and revealed that the success of the online portal has prompted the addition.
"I'm really excited to sell the mainline on our site - we don't have a standalone store yet so my clothes are always sold by other people and I'm not always in control of who buys what or where - so now this is my edit of the collection and I'm happy to give people the opportunity to see the brand through my eyes," Beckham told us in Paris today. "It's only going on sale now online because as with all aspects of the business I like to take baby steps and make sure everything is right. I always wanted to do the Icon collection and keep it really small but now I have really learned who my customer is and what she wants, so it was time to take it online and really answer to the great demand that we've had for it."
The website - launched in March this year - currently stocks pieces from the Victoria, Victoria Beckham line, as well as the Icons collection, an offering of dresses inspired by the label's bestselling styles. And as for a standalone bricks-and-mortar store?
"We're not saying when yet," she said, "but it will happen."
"It's fantastic to be in Paris," she added. "Here we are, it's Fashion Week, the sun is shining and this is just a treat for everybody between shows. I know how busy everyone is so it's lovely for me to have the opportunity to meet everyone."
The spring/summer 2014 collection, shown at New York Fashion Week earlier this month, will be available on the website from January.
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