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Melissa Atkins Wardy
Melissa Atkins Wardy campaign leader

How early is too early to sell sex to kids? At Walmart, this Halloween costume is size 3T-4T and is named "Naughty Leopard". Aside from the fact the costume does not look like a leopard, giving cues to young children and families that a person's (even a very tiny person's) sexuality is their most salient quality is both unhealthy and unsafe. Should it make for good business? How do you react to this as a parent and a consumer? What would you like to say to Walmart and other retailers who carry these types of sexualized costumes for young girls?

Consumerist
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