Update on October 19, 2012
Rhinos are being killed in unprecedented numbers because the street value for rhino horn is worth more than gold.
The main market is in China, where it is used for medicine and jewelry. In Vietnam, widespread rumors that rhino horn can cure cancer as well as its luxury status have caused demand to spike, leading to the Javan rhino becoming extinct in the country.
The hefty sum paid for rhino horn — about $65,000 a kilo — has attracted international organized crime groups that are usually involved in the trafficking of drugs, arms and humans.