Nash Chaplin
Nash Chaplin campaign leader

The specific goal of my video is to raise awareness on the issue of poaching. I believe awareness on the issue is extremely important because with more people aware of the problem solutions may be easier to achieve, once animals go extinct that’s it; they won’t be coming back.

Strategies I tried to incorporate were some facts that may be hard to swallow like the fact that Black rhino populations got to as few as 2000, and over 1 million pangolins had been killed in the decade prior to 2014. I included some graphic images in the hopes that it will grab the attention of views so they pay attention to the message that the video is trying to convey.
I also included the song “coming home” which I believe to be quite emotive, I feel the song could make viewers feel more sympathetic towards animals being targeted by poachers.

Campaign closed

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