You did it! Mattel cuts ties with rainforest destruction!
Because of you, we’re one step closer to protecting the last Sumatran tigers.
Our campaign to get Mattel, the world’s biggest toy company, to stop doing business with Asia Pulp & Paper (APP) has ended in a resounding victory. This is great news for Indonesian rainforests and the communities and wildlife that depend on them. But there’s more.
Mattel has not only instructed its suppliers to avoid wood and paper from companies involved in controversial forest destruction like APP, but also to increase the amount of recycled paper and wood certified by the Forest Stewardship Council (FSC) in their packaging.
APP has been driving the destruction of rainforests in Indonesia for years, including the forest homes of the last 400 Sumatran tigers. Despite expensive ad campaigns claiming they are environmentally responsible, Greenpeace has shown they are continuing to drive the destruction of tiger habitat.
That’s why Greenpeace launched an international campaign to go after their customers, knowing that, once the company’s true colors were exposed, companies would drop them and help protect Indonesia's forests. That campaign is working.
In June we launched a report calling out leading toy makers for wrapping their toys in packaging made from rainforest destruction. Within a month, Lego agreed to drop companies involved in deforestation, including APP. Now we can celebrate Mattel adding to that progress, dropping APP and releasing a global paper buying policy.
I’m so proud of what we’ve done together. The news today is a big win for Indonesian rainforests, Sumatran tigers and our planet. But our work isn’t done. APP is still destroying Indonesian rainforests, and there are still companies doing business with them. We need to keep the pressure on until APP finally learns that rainforest destruction is bad for business and cleans up its act. There is no time to waste if we want to protect the last Sumatran tigers and the rainforests they call home.
With your support, I know we will succeed.
For the forests,
Rolf Skar Forest
Greenpeace Senior Forest Campaigner
P.S. Please check out and share this blog and video about the victory:
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