Research shows that three out of four child car seats are not installed properly.* Toyota believes that everyone deserves to be safe. Which is why, in 2004, we partnered with Cincinnati Children's to create Buckle Up for Life, a safety education program to address alarming, but preventable, statistics like that one. We're proud to say that in one city, the program nearly tripled the number of children properly buckled up among families who participated. We hope you will join us and… Watch a video on how to properly install a child car seat, and share it with your friends and family. In recognition of everyone who participates in the campaign, Toyota will donate 10,000 child car seats to families in need. Because we believe that when it comes to our children, safety should have no restraint. *According to the National Highway Traffic Safety Administration
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1 in 3 American children ride unrestrained. Only 2 out of 9 children are in the right car seat. Using the correct car seat reduces infants and toddlers chances for fatal injury by as much as 71%.
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