People should be aware of exactly how much these programs make off certain sports (I.e. Football and basketball) so they can better understand the gravity of the situation. This will provide the public with more information on how to discuss the controversial topic of "should athletes be paid more." If you looked at how much a coach makes at a distinguished university with a famous sports program , and compared it to that of athletes. You'd be able to see why this is a topic of discussion in the first place.