If it was truly a competitive environment the imposition of such fees would quickly motivate other airlines to use that fee as a means to differentiate themselves from the that airlines. Consumers would quickly move away from the airline imposing fees thereby costing them far more than the revenue generated by the fee. Of course, there isn’t true competition within the airline industry as they all play follow the leader as they impose more and more fees upon the travelling public that has no other choices. Therefore it does fall upon our government to challenge the airline industry regarding the stupid fees they elect to charge the public when they have no other choices except air travel. Personally I’d love to see the day where government would threaten going into business in industries that just don’t get it. The airlines are quickly becoming that kind of industry.