Net neutrality has been the defacto rules of the internet since it's inception. When ISP began to demonstrate their willingness and ability and even desire to not follow the implied rules. Then it became the governments responsibility to protect its citicens(users) from the growing monopolistic companies which threaten neutrality. If ISPs were not in such a position of monopoly and non-competitive environment where users essentially have no free market choices then perhaps market pressures would work, but they do not, so them must be foreced to comply with Title 2 common carrier rules. The only reason we have slow links is because of non competition and failure to upgrade technology, there is no real need for 'fast' lanes because the existing 'slow' lane we all have now are already artifical and intentional and the true underlying problem. We demand fiber and are denied out of short sited non competitive greed.