I'm a customer and user researcher. I interviewed 20 people as a project for a client (top tier, large bank). The people I interviewed were of mass-affluent status ($100-300k in investable assets - not in retirement or real estate). The finding was that none of these people expected to have a financial advisor nor did they trust any to do well by them. There is absolutely NO REASON we need to allow advisors to market to low and middle income families. This is no lost opportunity for these people. It's clearly only a lost opportunity for these investment advisors to...take advantage of the financially uneducated.