ISPs love this talking point about prioritization, but the effect on any traffic that hasn’t paid for prioritization is effectively throttling. Bandwidth is a finite resource, which is the whole reason they want to prioritize traffic in the first place. Imagine you’re at an amusement park and there’s a regular admission fee and a “premium” admission fee. When those “premium” customers go to the front of the line, the regular customers have to wait longer because the ride is also a finite resource. So, the more premium traffic there is on an ISPs network, the slower other traffic will become. The next logical move for cable companies will be to start bundling access to their own prioritized services with every broadband plan. Then they can pocket the price increase they bake into your internet bill with the bundling whether you use it or not. But more importantly, the more people that use the top priority bundled service, the more competing services get throttled.