Allow the free market to work. Woman who believe this, should only do business thatprice that way. Ask when buying, Shop hard to find what you want at a price you are willing to pay. Pricing mechanisms are best controlled and policed by the individual consumer, if enacted we will have to create a whole new department of government for enforcement and monitoring and then there will be the legal decisions and challenges if a product warrants a higher price. Is there residual gender price differences, yes. But if consumers did not willingly pay the difference then Business would react and adjust. If this measure passes think China's Mao Suits for everyone any color you want as long as its green or Henry Fords any color as long as black.