Normally I'd say let the market work this out as women decide where to shop that doesn't engage in gender-based pricing, however, this issue pervades the retail industry almost entirely. You can have a free market, or you can have a fair market, but you can’t have both. If we want a free market, then the government has little recourse. If you want a fair market, then legislation needs to be introduced. The ”pink tax” is responsible for women and families spending over $1,000 a year more for the same products as men. If we can put that money back into the pockets of consumers, that's a good thing.