Social media is personally empowering, but the uses and functions of social media have changed over time. If an entity makes the majority of its money providing news, it is a news outlet, and must at minimum set internal standards for quality and objectivity. If that is not forthcoming then it must be nudged into place by regulation. I would prefer to believe the social media will self police, but their job as it currently stands is to make money. Quality and objectivity pays less.