Yes. Yes. Yes. I'm not thinking its apocalyptic yet but I think it is super important we start seeing this as an issue and we get ahead of it. I do believe it is our duty to take care of the planet. Some people do well but we are not doing enough to combat the damage we do. And business and entrepreneurs are NEVER going to take this seriously unless the government steps in with a plan and expectations. This where I believe the government can and should step in.