The only reason the social media platforms haven't done the right thing all this time is because they lack the financial & regulatory need to do so. Unregulated capitalism isn't a thing that occurs by itself. Someone has to be in charge so that everyone, including corporations, has as its number one priority, "First, DO NO HARM."! With the existing economic inequalities, it simply isn't realistic to expect anyone will do that unless they're forced to.do so. And honestly, as individual miners of this threatened planet, how does any sentient being in the industrialized world not feel some sense of their own part to play in what has happened & in what should happen now? Who has the right?