The ISP market is not a free market. ISPs tend to be monopolies or almost-monopolies. Therefore, they need to be regulated or they will engage (and historically have engaged) in abuses. I would love for this problem to instead be solved by lots of choice of ISP for the American consumer, but this is simply not a reality right now. ISPs need to be treated like utility companies -- in exchange for their near-monopoly status, they need to agree to basic consumer protections.