Any product or service is only worth the amount someone is willing to pay for it. Let’s allow the consumer to take accountability for their own choices and allow the businesses to be accountable for their pricing. If I am willing and able to pay an inflated price for something I like, let me. Let that business know if a price is right by whether or not it sells. This regulation and oversight is frivolous and a waste of tax payers money. It sounds like it’s time to audit the regulations the FTC already has before we allow them to spend more of our money regulating how we spend our money. Pretty redundant, isn’t it?