I'm an avid label reader and tend to eat very healthy meals. As such, I rarely go out. If a company wants my business, they can do the due diligence to put the information out there in order for me to make an informed decision. If they don't want to do that work, I'm less likely to go. Seems like something the market can easily handle. That said, there needs to be a "Truth in Advertising" rule. If you're putting an ingredients list out, it has to be real and true. "Natural Flavors" is not an ingredient. State what it is.