This is another masked effort to control our poorest citizens through restrictions on information. Advertising government programs, services & initiatives is fundamental to equal access to information. Yes, a coloring book about healthy food choices provided by the SNAP program might seem frivolous at first, but the mother that picked that up might decide to select more vegetables and less processed food for her kids. It might remind a kid who buys their lunch at school that they need to eat a piece of fruit instead of a candy bar. A pattern of healthy choices is instilled and that kid grows up free of the diseases that plague the poor and tax our healthcare system, such as diabetes. Tiny things can have a huge impact, especially for children. The mascots aren’t for adults, they are there to give basic life skills a friendly face for kids to connect with. If a tiny portion of our federal budget is spent on swag and ad campaigns that contribute to our children developing into healthy, mindful, courteous citizens, I believe it is worth it.