Satyamev Jayate. - Truth alone prevails. That is exactly what this compaign is. When we are indulging in any kind deceit, we are not truthful, and their lies the basic problem of living. We indulge in various shades of deceits because of various pressures, limitations, ignorance in our lives. We need to minutely understand those limitations; and that understanding will help us to get rid of the need to be deceitful. This will lead to a freer, truthful, deceit free me, and thereby deceit free society. But the Solution Starts with Self.