I am a Doc, my Partner has been in CERTIFIED ORGANICS for over 30 years. We have to pay MORE for the ingredients for our products because the ingredients DON"T LIE to you. I have talked to the buyers at Whole Foods... and we choose NOT to put our products in their stores because we believe Truth over Time equals Trust T/T=T. If the FDA went into the stores and took the "natural , organic, or certified organic products" off the shelves, that are intentionally deceptive...There would be very few products for sale. Less sales= less products= less profit......so go ahead stores, just LIE. Ya got my number WF, let's talk.