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To enhance the quality of life for greater Greenville by engaging citizens in continually updating, promoting, and facilitating a community vision for 2025 and beyond.

1. Is a community whose growth is fueled by creativity, ignited by the power of ideas, and fired by the goal of excellence for all who live here.

2. Is a community where every child enters the first grade ready to succeed, and everyone has a home and a viable education.

3. Has a regional multi-modal transportation system and an authentic, mixed-use neighborhood and town center.

4. Is a community nationally known as a center for the arts and is a leader in environmental stewardship.