1 Day, 1 Cause, 1 Cure.
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 15 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.
Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple - by convincing enough people to take one small step, together they could reach an incredible goal.