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Sometimes, a little crazy goes a long way.....

Some antismoking advocates who support existing approaches (smoking-cessation programs, higher taxes) fear that pushing for an "end game" — a smoking rate below 10 percent — is too ambitious. But then, banning smoking in restaurants, workplaces and bars was once seen as crazy, too. Sometimes, a little crazy goes a long way.

Stubbing Out Cigarettes for Good (http://www.nytimes.com/2013/03/04/opinion/two-paths-to-the-gradual-abolition-of-smoking.html)

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