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For a lasting road safety culture imbued from the grass root.

1. Statistic show that 500 children are killed on the world's roads everyday.

2. Children are greatest victims of road crashes, directly or indirectly

3. http://www.facebook.com/pages/Road-Safety-Ideas/118603444819832?ref=sgm, http://www.facebook.com/pages/THINK-Road-Safety/76382381728?ref=sgm