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Join Athena's to help break the world record of 169,000 bras hooked together

***** UPDATE THE DATE WAS EXTENDED TO COLLECT BRAS - THE DEADLINE IS NOW 10/10/10 - SO PLEASE CONTINUE TO COLLECT AND SEND US YOUR BRAS!!*****

ATHENA’S HOME NOVELTIES PLANS TO BREAK WORLD RECORD FOR LONGEST BRA CHAIN IN THE NAME OF BREAST CANCER.

Woonsocket, RI – October 2009 - Athena’s Home Novelties announced today their latest initiative to raise money, and awareness, for breast cancer research by breaking the Guinness' World Record for the most bras hooked together. This aggressive initiative – called The Athena's Cup – will come to fruition on Sunday January 10, 2010. Office staff, friends, family and Goddesses of Athena’s from all over the country, will link the bras together in Newport, RI - home of the America’s Cup.

Jennifer Jolicoeur, owner of Athena's Home Novelties and Heavenly Goddess Spa Parties, is a woman with big dreams. The Athena’s Cup (http://www.athenascup.org) was born from those dreams and the vision of a world without breast cancer. Athena’s has already raised more than $40,000 for breast cancer research since 2007.

According to the American Cancer Society, (http://www.cancer.org) the chance of a woman having invasive breast cancer some time during her life is a little less 1 in 8. The chance of dying from breast cancer is about 1 in 35. Breast cancer death rates have been going down, probably the result of finding the cancer earlier and better treatment. Right now there are more than 2½ million breast cancer survivors in the United States.

Incorporated in 1998, and based in Woonsocket, RI, Athena's Home Novelties is one of the country's leading adult novelty party plan companies with over 1,300 active distributors (or Goddesses, as they are referred to) operating in 39 states across the country. Goddesses carry the company message of self-love and relationship enhancement to thousands of customers each year.

"The reality is that in order to break the current record, we must gather 169,000 bras” said Jolicoeur, affectionately referred to as the “Mother Goddess” of Athena’s. “We ask that each person donate a mere $5 along with a bra, or bras. The goal is to raise $500,000 for breast cancer research. October is Breast Cancer awareness month and I ask you to help make my dream come true!” The current record for most bras hooked together is held by Australia.

You can even write the name of a loved one who has battled this horrific disease inside the bra. Donation are being accepted throughout the country and you can contact Athena’s for a location near you. You can also drop off or mail your donations to the Athena's Cup headquarters - 640 Winter Street, Woonsocket, RI 02895. Donations must be received no later than January 7, 2010.

Athena's Home Novelties is a member of the Direct Sales Women's Association (DSWA) and the Northern Rhode Island Chamber of Commerce (NRICC) as well as a founding member of the Certified Adult Home Party Association (CAHPA).

1. Donate your old, unwanted bra's for a good cause

2. $5 per submission of bra or bras