Smoke Free Movies aims to sharply reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing — a leading cause of disability and premature death.

The U.S. film industry can take four simple steps to substantially reduce the impact of adolescent exposure to smoking on screen. None of these steps requires government action. None restricts creative choices. All are voluntary and transparent. All are based on the published research. Together, they will avert tobacco addiction, disease and death on a massive scale.
Smoke Free Movies is a project of Stanton A. Glantz, PhD, professor of medicine at the University of California, San Francisco. Professor Glantz is co-author of The Cigarette Papers and Tobacco War and director of the UCSF Center for Tobacco Control Research and Education. This project is supported by grants from the American Legacy Foundation, the Arimathea Fund of the Tides Foundation, and other donors. Earlier support came from the Robert Wood Johnson Foundation and the Richard and Rhoda Goldman Fund.

1. Rate new smoking movies "R".

2. Certify no pay-offs.

3. Require strong anti-smoking ads.

4. Stop identifying tobacco brands.