As promised-You see the new Tappening campaign first

Mark and I thought letting you read about the campaign in the embargoed press release (which is going out on Monday) would give you some insight into where we are coming from in challenging the notion of "Truth in…Read More

"Truth in Advertising"...seriously?

We will continue the two year "tradition" of releasing our oft discussed new ads and campaign to this group first (over the weekend). My ever so brilliant partner Mark DiMassimo and his agency (DIGO) really did some edgy, socially provocative, bold and…Read More

Did you Vote? Selfless Enrvironmentalist? Greedy Entrepreneur? Both?

While of course Mark and I want you to cast your vote in whatever way you mother is hoping that "Selfless Environmentalist" will win and we have a long way to go! Check out the homepage or say something nice (we hope) in the comments…Read More

Wall Street Journal

If you have something to say, we'd love you to post a comment on this Wall Street Journal piece!

Tappening Groupie

Mark and I are honored to have such a highly respected marketing mind and popular blogger call herself a "huge Tappening groupie".

Tapped Trailer-worth a watch! Tapped is a film that examines the role of the bottled water industry and its effects on our health, climate change, pollution, and our reliance on oil.

How about a little economics with your tap water?

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