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Save children dying of malnutrition and famine in Africa.

Plumpy'nut, more commonly known as Plumpy, is a peanut-based food for use in famine relief which was formulated by André Briend, a French scientist in 1999.

It is a high protein and high energy peanut-based paste in a foil wrapper that can be distributed to children at home rather than in specialist feeding stations and can be eaten without any preparation. It tastes like a slightly sweeter kind of peanut butter. It is categorized by the WHO as a Ready-to-Use Therapeutic Food (RUTF).

The problem of malnutrition has often been addressed by nutritious powdered milk formulas called F-75 and F-100. These have to be prepared in hygienic conditions with clean water and once prepared must be chilled to prevent spoilage. This entails their being distributed in medically staffed feeding stations. Plumpy’nut costs about the same as the milk powders but is easier to transport in bulk and takes up less space.

The innovation of the Plumpy’nut bar is that it requires no preparation or special supervision and greatly reduces the amount of money needed to be spent on feeding stations. It is very difficult to over eat and keeps even after opening. It has a 2 year shelf life when unopened. An untrained adult such as a parent can deliver it to a malnourished child at home.

The product was inspired by the popular Nutella spread. It is manufactured by Nutriset, a French company that specialises in making food supplements for relief work in their factory near Rouen in northern France.

The ingredients are: peanut paste, vegetable oil, milk powder, powdered sugar, vitamins and minerals, combined in a foil pouch. Each pack provides 500 kilocalories.

1. We can help save starving children by funding the production & distribution of Plumpy Nut.

2. It currently costs $10 to provide a malnourished child with Ready-to-Use Therapeutic Food.

3. Hassana, at six months old, weighs only seven pounds. While that's what a newborn should weigh, the little girl has put on a pound in just a week thanks to Plumpynut.

4. Two years ago this region had the highest malnutrition rate in Niger. Now, after widespread use of the Plumpynut, it has the lowest. Dr. Shepherd told Cooper they’ll be able to treat more than 120,000 kids this year, up from just 10,000 children 3 years