Raise awareness to reduce the demand for threatened and endangered species products; and to increase public support for wildlife conservation.

* Black rhino populations fell from 60,000 in 1970 to 2,500 in 1990 as poachers targeted their horns.
* African elephant numbers fell from 1,200,000 in 1970 to 600,000 in 1989 as a result of the trade in ivory.
* The Spix macaw is believed to be extinct in the wild. Most of the last individuals were trapped illegally for collectors.
* There are believed to be fewer than 50,000 Asian elephants left in the wild.
* World sturgeon catches for caviar declined from nearly 28,000 to 8,140 tons between 1982 and 1994.
* An estimated 100 million sharks, skates and rays are caught every year.
* There may be fewer than 5,000 tigers surviving in the wild.

1. Estimated at over $10 billion a year by Interpol, the illegal wildlife trade is second only to drugs and arms.

2. Many countries lack the resources to defend against poaching, while poachers often have few options to earn a living legally.

3. Illegal wildlife products are still openly traded in many places, with buyers often unaware of the law or of the devastation they are financing.

4. Lack of resources, expertise and political will - combined with unchecked demand - mean that trade regulation and protection of species is often weak.

5. Please visit www.wildaid.org to find out how you can help!