We want to make bicycling the preferred method of travelling to major events by providing safe, secure bicycle parking for them.
Pedal Instead is a special-event valet service that mitigates automobile traffic by providing secure, supervised bicycle parking — for free — to bicycling event-goers. In 2008, we parked 3871 bikes (an increase of 32% from 2007) at 24 events, preventing 41,173 miles from being driven. This kept 39,345 pounds of carbon dioxide emissions and 2081 pounds of other emissions from entering our atmosphere!
In 2009 we are expanding our services to meet overwhelming demand. We find that people want to bike, and that they are much more likely to do so if their vehicles are guaranteed secure.