Jamaica has made its mark on the world with the help of some outstanding artists and performers. Despite this, there still is inadequate financial support arts development.

This cause is established and being promoted in response to the call from several music industry professionals for action to be taken to help in the development of the business of Reggae. It is also designed to support other areas of the Arts that are in dire need of developmental support. The initiators of this cause have worked locally and internationally for in excess of 25 years in various aspects of arts management and representation. We recognize that failure to provide adequate support in Jamaica for Arts development will contribute to frustration, marginalization and moral and attitudinal decline among the youth population.

1. To raise global awareness on developmental needs of the Arts in Jamaica.

2. To raise funds for the busilding of a Performing Arts Centre in Jamaica.

3. To raise funds for Arts administration education progammes in Jamaica