To give people the animal's-eye view of their world, helping us to understand how they function and the role we play in affecting their environment—and our own.

National Geographic's Crittercam is a research tool designed to be worn by wild animals. It combines video and audio recording with collection of environmental and geospatial data such as depth, temperature, magnetometry and acceleration.

These compact systems allow scientists to study animal behavior without interference by a human observer. Combining solid data with gripping imagery, Crittercam brings the animal's point of view to the scientific community and a conservation message to people (audiences) around the world.

For two decades Crittercam has given us insight into the lives of whales, sharks, seals and sea lions, sea turtles, penguins, manatees, and other marine animals. In 2002 the first prototype terrestrial Crittercam (designed for land animals) survived its maiden voyage on a wild African lion, opening the door to a whole new world of animal-borne imaging research.

1. To learn how animals use their habitat, where they feed, and how they interact with animals of their own and other species.

2. To gain insight into how they hunt and feed, how they communicate, how they mate—virtually every aspect of life.

3. http://www.nationalgeographic.com/crittercam/