About

Stop a Proposed Change to a Portland and Oregon Landmark

Made in Oregon
Historic Design Review
Status and Action!

Key Dates:
July 27, 2009 – Bureau of Development Services staff will make final recommendations regarding the sign. Any public comment to the staff (by email or letter) before this time will be taken into consideration for the staff report.
July 27, 2009 – Landmarks Commission: 1:30 p.m., 1900 SW Fourth, Room 2500A
For information about the comment period and hearing, go to www.portlandonline.com/bds then select “Zoning/Land Use”, then “New Projects”.

Action:
Please email Mark Walhood at [email protected] by July 27, 2009 with your comments about the sign and the proposed change. Below are some “talking points”.

Please choose the argument(s) you personally think are most significant and include your own thinking, especially if you have other arguments. Be positive. Come to the hearing prepared to testify and to provide written comments.

Status of Sign:
• Owned by Ramsey Sign Company; Ramsey is making the application for the change of the sign from “Made in Oregon” to “University of Oregon”.
• If Ramsey is granted permission to change the sign, they will sell it to University of Oregon and UofO will own it. It sits on top of the building UofO leases in Old Town.
• The UofO says the sign was previously changed a number of times and that they need the sign to identify their building. The Landmarks Commission will make the decision, with input from City Planning Staff, after the Public Hearing.

Arguments against the change in wording of the sign:
• The “Made in Oregon” sign has become a city and regional icon and instills pride in Oregonians.
• The sign hasn’t identified the occupants of the building for years.
• The sign plays a unique and unusual role in the skyline of downtown Portland and creates a sense of place for all Portland and area residents.
• The sign represents a welcome to people from out of town, coming in from the airport or from the north and east.
• Many movies, travelogues, magazines, books and even Christmas cards show the sign as a way to identify Portland; it currently has marketing value for the City.
• The words “Made in Oregon” represent ALL Oregonians.
• Such a large sign featuring “University of Oregon” could confuse people about UofO’s location.
• This historic sign enhances the city’s identity to all who see it.
• “Made in Oregon” is closely associated with culture; our great food, wine and microbrew producers; Saturday market; the Rose Festival; the Trailblazers; school children and students at our many colleges and universities being educated in Oregon, and many other groups and organizations that are part of the fabric of Oregon.
• The sign makes a great contribution to the character and identity of Portland and Oregon.

1. Many movies, travelogues, magazines, books and even Christmas cards show the sign as a way to identify Portland; it currently has marketing value fo

2. The sign hasn’t identified the occupants of the building for years.

3. The sign plays a unique and unusual role in the skyline of downtown Portland and creates a sense of place for all Portland and area residents.

4. “Made in Oregon” is closely associated with culture; our great food, wine and microbrew producers; Saturday market; the Rose Festival; the Trailblaz