The mission of Keep Kids Alive Drive 25® is to end all deaths and injuries caused by speeding and other unsafe driving behaviors on all roadways. Our target is zero deaths, zero injuries.

You make our mission happen! We work to educate and actively engage citizens throughout the United States in a common commitment to create safer streets in neighborhoods, and beyond, for the benefit of all. This includes pedestrians, cyclists, children-at-play, motorists and their passengers. We work with and through neighborhood groups, law enforcement, public health agencies, schools, city/county/state government, public works, businesses, safety organizations, and any and all civic organizations committed to creating safe roadways.

The campaign goal is to unite neighborhoods and communities throughout the U.S. with a consistent message about safe driving. Keep Kids Alive Drive 25® reminds each of us to check our speed and slow down as needed. Since we as drivers cause the problem of speeding in residential neighborhoods, and beyond, we must be actively engaged and committed to being the solution as well. Keep Kids Alive Drive 25® is a friendly reminder to slow down in a fast-paced world, as well as an invitation to take personal responsibility for our driving behavior.

1. 37,313 sons, daughters, moms, dads, brothers, sisters died on American roadways in 2008

2. One roadway death is one too many

3. Make a difference! Visit www.KeepKidsAliveDrive25.org