To use media, pop culture, music, theatre and sport to stop the spread of HIV/AIDS and reach 600 million young people in more than 60 countries with life-saving messages, products, services and care.

YouthAIDS, an HIV/AIDS education and prevention initiative of PSI, raises much needed funding and awareness for our culturally sensitive, life-saving programs in more than 60 countries. Starting as a handful of small projects in South Asia and Kenya in the 1970s, our programs now span the globe offering creative interventions appropriate to the specific health needs and cultural setting of each country.

1. Every day, nearly 10,000 people contract HIV

2. More than 30 million people now live with HIV

3. AIDS kills one child every minute