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About

Raise Breast Cancer Awareness through Rodeo

Join the PRCA rodeo cowboys, contract personnel and rodeo committees by proving you are "Tough Enough to Wear Pink!" Help raise funds and awareness of this devastating disease in the western industry!

1. the combined efforts of industry players, big and small, to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.