promote the association who preserves the diversity and abundance of life on Earth and the health of ecological systems

WWF (formerly named the World Wildlife Fund) is an international non-governmental organization who develops actions at every level and protects hundreds of species from extinction

WWF is concerned and taking actions about climate change, deforestation, freshwater, marine and species conservation, human-animal conflicts, invasive species, pollution and economical and general problems of the planet

+WWF has great results :

/ Over 1 billion km2 of forest protected since 2002
/ 500 parks and reserves protected
/ Over 145,000 km2 of marine areas protected since 1997
/ Created the first Conservation Trust Fund
/ Initiated Forest Stewardship Council (FSC)
Initiated Marine Stewardship Council (MSC)
Initiated Marine Aquarium Council

+ a great succes in the Panda Conservation :
In 2004, a new survey counted 1,600 pandas - 40% more than were thought to exist in the 1980s !
Panda habitat is increasing with the development of new reserves and green corridors. Some threats to panda survival such as poaching and illegal logging have been significantly reduced and Community development projects to help people sustainably coexist with pandas have been very positive.

The survival of the giant panda, gives rise to hope that the panda will not be lost and will continue to exist in the wild for generations to come.

more about WWF :

WWF is not only concerned about the animals
WWF main source of revenue is the private donations but the association gets money from firms too (even firms who polluate a lot like Lafarge)
The tresorery of WWF is mostly invest in low risk financial products

who were the founders of WWF?

1. you can't lessen poverty without conservation

2. we should work to stop and eventually reverse environmental degradation and to build a future where people live in harmony with nature