San Francisco's nationally acclaimed new plays theatre, MAGIC THEATRE, is on the brink of shutting its doors. To keep our doors open we must raise $350,000 by January 9.
MAGIC THEATRE ON VERGE OF CLOSING ITS DOORS
Please donate now to save this treasure of American Theatre
San Francisco's nationally acclaimed new plays theatre, MAGIC THEATRE, is on the brink of shutting its doors. Now in the midst of a staff shutdown, MAGIC may be forced to cancel the remainder of its season and close for good. To keep our doors open we must raise $350,000 by January 9, 2009. This will allow us to bring back our staff, go on with our season, and remain responsible to our creditors. You can make a difference! Please help us save this historic institution.
Our core value of risk over commercial gain makes MAGIC a challenging endeavor in any economy, and in going forward, MAGIC is committed to a new model of financial stability for a new world--without compromising our mission. Today however, MAGIC's accumulated debt of $600,000, combined with sharp declines in earned and contributed revenue due to the global economy, place us in imminent peril of shutting our doors.
For 42 years, San Francisco's MAGIC THEATRE has been central to the cultural life of the Bay Area and beyond, giving life to some of the most important, diverse, and powerful voices of contemporary American artists, including four Pulitzer Prize winners. From its humble beginnings in a Berkeley bar, MAGIC has emerged as one of the crown jewels of American Theatre.
The closing of MAGIC THEATRE would be a great loss for artists and audiences here and across the country. The second largest theatre in San Francisco, MAGIC employs 200 artists annually and touches the lives of tens of thousands of people. We need to keep our artists and our work on the stage!
The Board remains committed to MAGIC's new plays mission and in concert with the staff has been proactive in drastically cutting its $2 million budget by over $300,000 and raising additional funds in an attempt to close the gap between MAGIC's expenses and revenue lost as a result of the recession. With rehearsals for MAGIC's next production--TOUGH TITTY by Oni Faida Lampley--slated to begin in early January, MAGIC must raise $350,000 within the next twelve days in order to continue its 43rd season.
Artistically, MAGIC is thriving, building upon its rich legacy under the artistic direction of Loretta Greco, who joined the theatre last spring. The critical success of the first two productions of this season demonstrate the rigor MAGIC passionately brings to each aspect of new play production — and the hoped for excitement, awe, and wonder that come from watching great art play out for audiences.
We need YOU to help us raise $350,000 by January 9, 2009. Please help us keep our doors open by making a donation today of $15.00 or more. Please give whatever you can to save MAGIC THEATRE. No amount is too small or too large. Each of you can make a difference.
Please share this message widely with your friends and colleagues.
DONATE NOW ONLINE
OR MAIL US A CHECK:
Building D, Fort Mason Center
San Francisco, CA 94123
Thank you for your support. Your contribution is fully tax-deductible as allowed by law. Magic Theatre's Federal Tax ID number is 94-1733420.